Kontextua Knowledge Base

Welcome, Guest Login

Support Center

Understanding your Reports

Last Updated: Sep 26, 2012 04:27PM ART

What are impressions?

Impressions are the number of times ads were shown.
 

What is CTR?

The CTR -Click-Through Rate- is obtained by dividing the number of clicks on an ad by the number of impressions 
 

What is eCPM?

eCPM is calculated by dividing total earnings by total number of impressions in thousands. It is a great performance measure for your various ad units, you can use eCPM to compare your results amongst different networks.

Contact Us

http://assets1.desk.com/
false
eskontextua
Loading
seconds ago
a minute ago
minutes ago
an hour ago
hours ago
a day ago
days ago
about
false
Invalid characters found
/customer/en/portal/articles/autocomplete